tourism in the nanaimo region
Tourism is an important economic generator for the Nanaimo area. In addition to the obvious revenues generated in recreation, travel, retail, restaurant and accommodation industries, the economic benefits of tourism are widely distributed throughout a network of businesses that support these industries with goods and services. Tourists are drawn to Vancouver Island's natural beauty and open spaces and enjoy a variety of recreational activities, access to cultural amenities, and affordable accommodation.
Tourism Economic Impact Study, December 2013
The Nanaimo Economic Development Corporation and Tourism Nanaimo commissioned Chemistry Consulting Group, a respected research firm, to undertake this impact assessment in 2013. The report provides up-to-date data and important information on the economic impact of the tourism sector to further support industry development and create a baseline for ongoing tracking.
Nanaimo and Region is home to an estimated 2,154 tourism related businesses, and 551 tourism-related properties, which provide 3,370 household sustaining jobs in the region. The annual tourism-related employment income generated is approximately $90.3 million. After looking at various contributing sectors such as accommodation, retail, foodservices, entertainment, etc., annual visitor spending was calculated at $72.4 million, with an estimated $22.07 million collected in room revenue.